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Watch trailer on Steam ↗Sell & Spell
2Pug, Pug the Second · Published by 2Pug
4 user reviews — 100% positive (4 reviews) · 13 achievements
Last updated 28 Sept 2026
A relaxing/idle shopkeeper game by day and challenging top-down defense shooter by night, Sell & Spell combines genres to bring you a unique and fun experience! Establish your business from nothing, save your mentor's retirement, and earn the title of Master Wizard.
£4.68
£6.69Lowest price we've ever recorded
View on SteamPrices can lag the live Steam store — always confirm before buying.
Price history
Action, Indie, Casual · 2025 · More under £5 games
From 2Pug comes Sell & Spell, where you balance running a shop and defending against waves of enemies. Navigate the day-to-night cycle, grow your business, and master wizardry in this unique indie experience.
About this game
In Sell & Spell, become the apprentice of Fizzlewit, an aging wizard that has lost his retirement due to poor investments. As his apprentice, you're tasked with building a shop up from nothing to earn enough money to fund his twilight years and prove your skills as a spellcaster to earn the title of Master Wizard. But beware: the forest you find your shop in doesn't take kindly to strangers. You'll have to use your wizardly abilities to protect your shop from the dangers of the night!
Run a Shop for Adventurers
Invest in numerous products to improve your shop's earning potential. Grow your business from a rickety stall to a proper one-stop shop for adventurers of all callings!
Master an Array of Spells
When night falls, the dangers of the surrounding forest come to your doorstep. Learn, improve, and master numerous unique spells with different strengths to better protect your shop. Freely experiment with spells to find your favorites!
Improve
Upgrade your shop through 5 levels, unlocking new products, decorations, and spells every level. Advance your revenue streams, invest in upgrades, and become the best spellcasting shopkeep in the land!
Play Your Way
Don't like the stress of combat? Choose freely between Aspiring Shopkeeper and Aspiring Wizard modes. In Aspiring Shopkeeper mode, you can sit back, relax, and let the money roll in!
System Requirements
Will my PC run this? →Minimum
- OS: Windows 10+
- Processor: Modern dual-core or better
- Memory: 8 GB RAM
- Graphics: NVIDIA GTX 960 or equivalent
- Storage: 1 GB available space
Supported Languages
Latest news
Patch NotesOfficial
Update 1.1: UI Overhaul and Controller Support!
Apprentices!Pug the Second here to present to you the one, the only... ✨Sell & Spell Update 1.1!✨I've been hard at work on my next game project, but I wanted to come back to Sell & Spell to correct two major things that weren't sitting right with me:The UI doesn't make smart use of space. So much information crammed into little panels!The game doesn't have controller support. So hard to be cozy at a keyboard!So, I addressed those things! As well as some smaller things, but mostly those things. You can scroll to the bottom if you want to get straight to the changelog!UI OverhaulThe UI in Sell & Spell is snug. We're not talkin snug-as-a-pug-in-a-rug kind of snug, more like why-the-hay-is-all-this-empty-space-here-if-there's-this-much-information-to-show kind of snug, and that was simply no bueno. Additionally: resolution. Some UI elements looked a lil' fuzzy when they should be crisp and beautiful, like a tasty seltzer. Mmm.Enter 1.1 and the UI is completely transformed! The game uses much more of the available screen space so things aren't so crammed together. I also made a point to make the UI more glimpse-able. That is, information that you pop a menu open for should be the first thing you see at a glance! As such, tasty flavor text has been moved off to the side and functional text tries to take more of the center stage to draw your eye. There's also less wasted space as text with similar purpose just reuses the same space and swaps based on what you're focusing on. That's a lotta words, so here's a picture to show you what I mean:In this menu you can see some of the changes made for glimpse-ability! Notably, even I got sick of reading through spell text to find out what a spell's gonna do next level, so values that change throughout the progression of the spell are clearly highlighted both in size and color--so skimmable!You can expect similar changes to have been made to nearly every menu in the game, as well as a general crispening to UI graphics to make them l...Read full article on Community Announcements (UnluckyCricket)
