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Watch trailer on Steam ↗Beauty Store Simulator
NovaraGames · Published by PlayWay S.A.
Very Positive — 87% positive (196 reviews) · 73 achievements
Last updated 28 Sept 2026
Run your own beauty store in Beauty Store Simulator! Manage a variety of cosmetics, fashion items, jewelry, and more. Design your store, keep customers happy, and build a successful beauty empire. Can you become the ultimate beauty mogul?
£8.99
Lowest price we've ever recorded
View on SteamPrices can lag the live Steam store — always confirm before buying.
Price history
Indie, Simulation, Casual · 2026 · More £5 - £15 games
Manage cosmetics, fashion, and more in Beauty Store Simulator. Design your store and keep customers happy to build your beauty empire.
About this game
Beauty Store Simulator is a vibrant first-person simulation where you take on the role of a beauty mogul, managing your own beauty store empire.
💄 Cosmetics 💍 Jewelry 👗 Fashion 💅 Nail Care
💇♀️ Hair Salon 💆♀️ Spa 🎀 Accessories 🧴 Skincare
💅 Manicure & Pedicure 💋 Makeup Counter 👑 Luxury Goods
👜 Handbags 👠 Shoes 💎 Diamond Collection
…and much more to discover as you build, customize, and expand your beauty business to become the ultimate beauty destination!
Design your store, attract customers, and become the go-to beauty destination in NY CITY.
Whether you're aiming to become a beauty mogul or simply enjoy managing a stylish boutique, Beauty Store Simulator lets you build your dream store and experience the exciting world of beauty retail in a fun, interactive environment.
But the journey doesn’t stop there—Beauty Store Simulator now offers even more depth with enhanced management features:
Boost your store’s visibility by collaborating with popular beauty influencers for live streaming events. Watch as traffic soars and sales spike with every successful broadcast!
Hire janitorial staff to maintain a spotless shopping environment. A clean store not only pleases customers but also helps uphold your brand’s prestige.
Thieves occasionally lurk among shoppers. Employ security personnel to deter pickpockets and prevent losses, ensuring a safe experience for everyone.
Bring in restock assistants to keep shelves fully stocked and organized. Never miss a sale due to empty displays again!
Hire assistant managers to handle checkout efficiently, reduce waiting times, and even upsell products—making every transaction smooth and profitable.

Expand your store with hair salon services. Offer cuts, coloring, and styling to keep customers coming back.

Promote your store with citywide video ads and flying billboards, boosting visibility and attracting more customers.

Adapt to changing weather and time of day. Rain or shine, customer traffic varies, so plan your strategy accordingly.
Take your beauty empire to the next level by expanding into hair salons, spa treatments, and more! As your beauty store flourishes, diversify your offerings and dominate the beauty industry.
Whether you dream of becoming a beauty mogul or simply enjoy curating a stylish shopping experience, Beauty Store Simulator offers a fun, interactive, and richly detailed environment to build your dream store and dominate the world of beauty retail.
System Requirements
Will my PC run this? →Minimum
- Requires a 64-bit processor and operating system
- OS: Windows 10 or Greater
- Processor: Intel Core i5-4670 / AMD Ryzen3 1300X
- Memory: 8 GB RAM
- Graphics: NVIDIA GTX 1060 / AMD RX-480
- DirectX: Version 11
- Storage: 4 GB available space
Recommended
- Requires a 64-bit processor and operating system
- OS: Windows 10 or Greater
- Processor: Intel Core i5-13600K / AMD Ryzen5 9600X
- Memory: 16 GB RAM
- Graphics: NVIDIA GTX 2070 / AMD RX 6650 XT
- DirectX: Version 11
- Storage: 4 GB available space
Supported Languages
Latest news
Patch NotesOfficial
Beauty Store Simulator — Major Update Now Live! 💄✨
Dear Store Owners, Thank you for your patience — THE MAJOR UPDATE is officially live!The reason this update took so long is that we've been working on something huge: A COMPLETE OVERHAUL of the game's CORE ENGINE. This was essentially a full rebuild of the game from the ground up, and it took an enormous amount of time and effort. But the results are absolutely worth it: performance has been massively optimized, and the game now runs smoothly even on laptops! More players can now open up shop with no hardware barriers~On top of that, this update brings two of the most requested features:🏆 Achievement System The achievement system is finally here! Every milestone in your store's journey will now be recorded and celebrated. Completionists, are you ready?🛋️ Store Decoration System Store decoration is officially live! Customize your walls, floors, and ceilings — and even DIY your shelf colors to match any style you love~ Now you can build a one-of-a-kind dream beauty store that customers fall in love with the moment they walk in!📋 Other UpdatesNew Manager/Supervisor feature to make running your store easierVarious bug fixesThe update is live — jump in and check it out now! Thank you all for your patience and support. See you in the store! 🛍️— Novara GamesRead full article on Community Announcements (Qianmo)Patch NotesOfficial
Update Patch Notes 1.0.4
Hi Beauty Lovers,We’re excited to introduce a highly requested feature — Cloud Save is now available! ☁️Your progress can now be safely synced and accessed across devices, giving you a smoother and more flexible gameplay experience.Along with this, we’ve also added new content and fixed several issues:✨ Changes & Fixes☁️ Cloud Save support added💄 Fixed an issue where purchasing barbershop furniture incorrectly granted beauty store experience📦 Fixed an issue where stacked items in the storage area could float in mid-air when piled too high💰 Fixed incorrect cash transactions where customers would pay too little or too much💇 Fixed unlock condition issues in the barbershop promotion interface🎛️ Added a dropdown menu in the streamer interface to select work tasks👥 Added 6 new beauty store restockers, plus restocker and cashier supervisors📈 Adjusted unlock levels for beauty store areasThanks for your continued support! We’ll keep improving the game based on your feedback 💄-- NovaraGamesRead full article on Community Announcements (Qianmo)Patch NotesOfficial
Update Patch Notes 1.0.2
Hi beauty lovers,We’ve just released a new update focused on stability improvements and bug fixes:✨ Changes & Fixes🔧 Fixed an issue where restockers would sometimes disable the “use unlabeled shelves” option💾 Added auto-save before exiting the game🗑️ Fixed an issue where trash near the livestream room entrance could not be interacted with🚨 Fixed an issue where security guards did not react when thieves passed through security gates🌙 Fixed an issue where the day-night cycle would not function after closing the store, saving, and reloading📺 Added TV on/off functionality and adjusted speaker volume and range🪑 Fixed an issue where some furniture would continuously move toward the player when being placedThanks for your continued support! We’ll keep improving the game based on your feedback 💄--NovaraGamesRead full article on Community Announcements (Qianmo)Patch NotesOfficial
Update Patch Notes 1.0.1
Hi Beauty Lovers,We’ve just rolled out a new update with several improvements and fixes:✨ Changes & Fixes📦 Improved stocking interaction — just click to open boxes💰 Fixed an issue where some products had negative profit🌍 Fixed incorrect Dutch translation in the language dropdown menu💬 Improved speech bubble positioning for barbershop staff and customers🔴 UI now shows red warnings when funds are insufficient (licenses, areas, hiring, etc.)🖥️ Adjusted UI scaling and adaptability in some interfaces🪑 Improved furniture snapping and collision detectionThanks for your continued support! We’ll keep improving the game based on your feedback 💄-NovaraGamesRead full article on Community Announcements (Qianmo)AnnouncementsOfficial
Beauty Store Simulator OUT NOW!
📢 Beauty lovers, it’s time!✨ Beauty Store Simulator is now officially available on Steam! 🚀After all the testing, feedback, and improvements from Demo and Prologue… we’ve finally reached this moment.The doors are open. Your store is waiting. 🛍️From stocking shelves and serving customers to expanding your dream beauty shop — the full experience is now in your hands.✨ New Features in the Full Release:💄 Makeup Area Now Open Hire beauty consultants to offer makeup trials to customers, boosting your store's appeal! 🎨💇 Hair Salon Now Available Provide full-service beauty experiences including haircuts and spa treatments! ✂️✨💄 Fully Customizable Beauty Store From product displays to store layout, every detail is up to you to create your dream store! 🌸📦 Unlock More Products and Business Strategies New cosmetics, accessories, and more await your discovery. Your inventory system just got more exciting! 📦👥 More Staff, More Gameplay Hire beauty consultants, cashiers, and cleaners to optimize store operations and efficiency! 👩🔧🎲 New Random Events and Challenges Every day is a new adventure—let’s see what challenges your store will face! 🌀This is just the beginning for us.We’ll continue improving the game, adding content, and listening closely to your feedback. If you run into any issues or have suggestions, we’d love to hear from you.❤️ If you enjoy the game, leaving a review really helps us a lot!Thank you for being part of this journey. It truly means everything to us.Your beauty store adventure starts now. 💄🛍️Read full article on Community Announcements (Qianmo)












