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• Announcements·1 Sept 2026Official

  Midnight Launch Demo is Available!

  It's time: the new demo for Midnight Launch: A GameShop Sim is now available!This single-player demo is a hearty sampling of everything we've been working on since February. You'll be able to check out the new environment, play through our revamped progression mechanics (up to 3 stars; around 20% of the full game), and get a glimpse of all the other new and reworked features we've been hard at work on.This is still only a taste of what's to come when we fully release into Early Access, but we hope you give it a try and let us know what you think. There's no hard stop to the demo this time, so you can play with what's available as much as you like!Download and play the Midnight Launch: A GameShop Sim Demo today!
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• Announcements·17 Aug 2026Official

  Presenting MIDNIGHT LAUNCH: A GameShop Sim

  Back in February, we had our first public showing of the GameShop Simulator demo during Steam Next Fest. During that time, we received a ton of feedback about the game, all of which carried one central theme: the concept was fun, and the game showed a lot of promise, but it needed more time to cook.So, we got back in the kitchen, and we've been cooking.As a completely independent studio operating entirely on our own terms, we don't have deadlines or budgets to worry about. That's given the team the opportunity to do everything needed to make our game the absolute best it can be, including:An entirely new shopping center, with new stores, new environments, and a completely revamped game shopA complete rewrite of many game systems, including enhanced NPC behavior, better multiplayer connectivity, a revamped flow for stocking shelves and checking out customers, and hundreds of other improvementsBrand-new features like hiring and managing NPC employees, a fully overhauled progression tree, a proper tutorial, and a cleaner end-of-day experienceWith so much done to build the game into something truly special and unique, we felt it was only right to give it a new name that better encapsulates the feel of running an early '00s game shop. So, without further ado, we're pleased to announce that Midnight Launch: A GameShop Sim will be coming to Steam very soon!We're so excited to show off what we've been working on since February, and will have more to share on what we've done - and when you can play it - very soon. Join our Discord to get the latest news as soon as it drops, and don't forget to wishlist on Steam!
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• Announcements·6 Mar 2026Official

  What's Next For GameShop Simulator?

  Thank you to everyone who checked out the GameShop Simulator demo during Steam Next Fest! Now that the event is over, it's time to take down the demo, reflect on what we've learned, and start working on what comes next.Across all the feedback we received during the demo period, there are two big topics that have stuck out:Our game has a ton of potential, but...It also still needs a lot of workAs we've pointed out before, this is our team's very first game. We expected a lot of bug reports and glitchy behavior; what we didn't expect was that so many of those reports came with a note to the effect of "this game will be awesome once they've cleaned it up." That's given us a ton of motivation to put even more effort into making GameShop Simulator the best it can be.Getting this pre-alpha build of the game into your hands also helped us really nail down GameShop Sim's core identity. As a new studio, we're still learning how to identify what's going to resonate with players and what isn't. Bugs and glitches can be fixed. Knowing that we're on the right track conceptually is huge.So what's next? Well, for now, the demo is going offline for a while as we work on fixing bugs, cleaning up the gameplay loop, and implementing suggestions and other new features. We'll be pushing our target date for Early Access back a bit more, but we hope to make it worth the wait.We've got a LOT of ideas in mind for our next showing, and we hope to see you again next time GameShop Simulator opens its doors to the public. Keep your eyes peeled for more updates in the near future!
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• Patch Notes·1 Mar 2026Official

  Demo Update v.0.4.84

  GameplayYou can now drop a product from an open box using left clickYou can now hold left or right click to add or remove multiple items when stocking shelvesTrash grabber now has a visual indicator of how much trash you have picked upAdded a "Lost and Found" area next to the bus stop for any tools or items that go walkiesBug FixesReconfigured some of how shelving works to reduce errors on loadPhone text box no longer overflowsReceipt printer now correctly updates its text when highlightedPlayers can no longer pick up an empty box when already holding an itemPlayers can no longer accidentally drop credit cards when accepting a credit card paymentRemoved an unintended keybind for the pause menu
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• Patch Notes·25 Feb 2026Official

  Demo Update v.0.4.81

  GameplayReceipt paper will now shrink to represent how much paper is left in the rollTrash can basketball hoop now maxes out at 999 pointsSoundAudio volume now starts at 30% when the game is launchedBug FixesReceipt paper should no longer fall through the worldIcons above NPCs now correctly follow the player's cameraFixed an issue where placing furniture could lock you out of using other itemsFixed "ghost" furniture appearing when placing new furniture after moving other piecesCrosshair settings should no longer reset when saving general settingsPlayers should now correctly collide with vehicles (remember to look both ways)Subtitles have been reworked behind the scenes and should now display with more accurate timingReport menu now closes correctly when submitting a bug report
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