Screenshots
Watch trailer on Steam ↗Superstore Simulator
Duality Games, Codebusters Studio · Published by DRAGO entertainment
Last updated 27 Sept 2026
Develop your store, order goods, and sell, sell, sell. Hire employees and take care of customers. Enjoy a rather humorous approach to trading and running a store where you can look forward to hours upon hours of great entertainment.
Free
Dive into Superstore Simulator and take charge of your own retail empire. Develop your store, hire staff, and delight in the comedic approach to commerce as you navigate the bustling world of sales and service.
About this game
Feature List
About the Game
Your neighborhood is growing. There are more and more people. Your small store used to be in the suburbs, now it’s at the very center of the district. You’ll need to expand and eventually build it up into a supermarket with all that this endeavour entails.Aim to expand the types of goods you offer, provide a better and faster service than your competition, make sure your customers are satisfied and hire employees to aid your growth. The competition won’t be happy, but that is just another thing you’ll have to deal with.
Your Store
There is a lot you have to do to bring the small store up to speed and you will have a lot of freedom to do so. Renovating the interior and exterior play a major role in the process and include things like moving, removing or erecting walls, installations or interior design. Outside you are not limited to your shop building either. You can build a variety of things like parking spaces or even a playground to make your shop more interesting for your customers and to set it apart from the competition in the area.As you might have expected, money is the limiting factor so you won’t be able to make all your dreams come through from the get-go. As your shop makes money, you will be able to build more things and expand the size of your shop up to the point where it becomes a sizeable supermarket.
Your Job
There is a lot to be done once you open your shop. You have to decide on the goods you want to sell, how to present them to your customers, where to place them, set the prices, create special offers and make sure the shelves are stocked. Empty shelves make a bad impression on customers. And so does dirt or spilled goods.Keeping your shop clean is another area for you to deal with on a daily basis. Sure, you can use an old fashioned broom and safe some money, but you can also go with the times and deploy more modern solutions like electric cleaning carts and safe time instead. Since we are on the subject of keeping things tidy, you will also have to repaint the walls every now and then, change up the interior a bit to keep things interesting and reorder shelves to improve the shopping experience when your shop and and your offered goods increase.
Your Offer
What goods you offer to your customers play an important role on the road to your success. You want to sell things everybody needs, but you also want to attract customers by selling things the competition doesn’t. The game will aid you in checking the competition’s pricing and allow you to quickly adjust your prices and create special offers. Picking your suppliers is important, too. You want good prices of course, but you also want reliability and consistency to help you keep a good stock of fresh goods and order things you are running out quickly.Your Employees
We don’t expect you to do everything by yourself, especially as the tasks above are just few examples of what the game has in store for you. As your shop grows, you will need to hire help to take care of many tasks. Make sure your hire the right people for the right jobs or things might get awkward very quick. The game will offer you tools to check competences, skills and performance of your employees and help you navigate the challange of keeping employee costs at bay while proving the best possible service for your customers.Your Competition
You are not doing business in a vacuum. There is competition. Other shops will try to offer better goods, try to undercut your prices and when that doesn’t work, they may try a different approach. Calling various inspections on you can become troublesome if you fall behind in some areas and it doesn’t stop there. Your competition might even go a step further by setting a dumpster on fire, sabotaging your power supply or wrecking havoc on your water pipes to cause a lot of headaches and certainly interrupt the daily business.That’s why you’ll be able to invest into the safety of your store with things like cameras or even hire security to keep your business safe. That will also help with shoplifters. You can’t chase them on your own all the time.
But there is a lot more to competing. The monthly competition for the best store organized the mayor’s office is a big deal. The prestige, increased customer interest and money that comes along with a win can help you advance quicker. Winning isn’t easy though. Your shop has to be in top shape and your employees on their best behavior. And your competition knows it and might play it smart by focusing their efforts on that particular day.
There is a lot to Supermarket Simulator beyond what we described for you here. And while the mechanics and gameplay loops are built for engagement and immersion, we have not forgotten a certain degree of silliness to accompany the serious aspect of this endeavor.
System Requirements
Will my PC run this? →Minimum
Minimum:
- Requires a 64-bit processor and operating system
- OS: Windows 10 64-bit
- Processor: Any modern i3 or AMD 5400X
- Memory: 8 GB RAM
- Graphics: Nvidia GTX 1050Ti
- DirectX: Version 11
- Storage: 15 GB available space
Recommended
Recommended:
- Requires a 64-bit processor and operating system
- OS: Windows 10 64-bit
- Processor: Recent i5 or AMD 5600x
- Memory: 16 GB RAM
- Graphics: Nvidia RTX 3060
- DirectX: Version 12
- Storage: 20 GB available space
Supported Languages
English*, French, Italian, German, Spanish - Spain, Polish, Russian, Simplified Chinese, Turkish
*languages with full audio support
*languages with full audio support
Latest news
AnnouncementsOfficial
Current Product Range in the SuperStore Simulator
Hello, SuperStore Simulator fans! First of all, we want to express our deepest gratitude for your continued support and for following the development progress of our game. Your feedback and enthusiasm inspire us to keep pushing the boundaries of what we can achieve in SuperStore Simulator! What is a Planogram? In today’s devlog, we’d like to introduce you to a key concept in store management: the planogram. A planogram is a visual representation or a detailed layout of how and where products should be placed on store shelves. Retailers use it to optimize space, improve the customer shopping experience, and ensure that the most important products are easily accessible. Planograms help guide employees in restocking shelves, ensuring consistency in the product placement across the entire store. The purpose of a planogram is simple: increase sales by positioning products in a way that catches the customer’s eye and encourages purchases. This system also helps stores maintain a clean and organized look, making it easier for customers to find what they need. {STEAM_CLAN_IMAGE}/44856923/11915f1ac9d15bfd0de7dd8e89a196e792110744.gif Current Product Range in the Store As of now, the store in SuperStore Simulator is fully stocked with essential commodities, including fresh bread, fruits and vegetables, and other grocery staples. These are the everyday products that your customers will rely on, and organizing them effectively using planograms will be crucial for keeping your store running smoothly. {STEAM_CLAN_IMAGE}/44856923/f66bbff7103acd7bdf2117ea060148a5d2bb9c5c.gif Stay Tuned! Once again, thank you for your incredible support and dedication to following our development journey. We have many more exciting features on the way, and we encourage you to keep up with our devlogs here on Steam for more updates and insights into the development of SuperStore Simulator. Don’t forget to follow the progress of Family Land - Farmer Simulator, which will be one of the suppliers of agri...Read full article on Community Announcements (DualityGames)AnnouncementsOfficial
Superstore Simulator Devlog #6 The Importance of Store Traffic
{STEAM_CLAN_IMAGE}/44856923/1713d04846b13e1e7e4f9ecfd1cc3130959c7b48.png Hello, Superstore Managers! In today’s devlog, we’ll be focusing on one of the most important aspects of running a successful store: traffic. Store traffic refers to the number of customers entering your shop, and it plays a vital role in your store’s potential profits. The more people visit, the higher your chances of making sales. Location Matters One of the key factors in driving traffic is your store’s location. In Superstore Simulator, placing your store near densely populated residential areas, such as apartment blocks, can significantly increase customer flow. These areas provide a steady stream of potential buyers right at your doorstep, ensuring a consistent traffic flow that boosts your daily sales. By strategically positioning your store in a high-traffic area, you can maximize your chances of attracting more customers, ultimately leading to higher profits. {STEAM_CLAN_IMAGE}/44856923/193d4c0055f8c79145725ede2d871e7e0e4fa96f.gif Why Traffic is Crucial for Profitability Without a healthy amount of foot traffic, even the best-stocked shelves won't lead to success. High traffic means more opportunities to convert visitors into paying customers. It’s not just about getting people through the door; it's about creating an environment where frequent visits turn into consistent sales, helping your business thrive. {STEAM_CLAN_IMAGE}/44856923/4ec03c760f8290154e89700d3f92442b9d297499.gif Thank You for Your Support! We’re grateful for your continued interest and feedback as we develop Superstore Simulator! Don’t forget to check out Universum Gas Station, where you’ll find exciting game deals and exclusive offers. Stay tuned for more updates as we continue improving your virtual superstore experience. {STEAM_CLAN_IMAGE}/35762680/22826d44cebe88af13ea1979f3e2338294588e40.jpgRead full article on Community Announcements (DRAGO entertainment)AnnouncementsOfficial
Superstore Simulator Devlog #5: Crafting the Perfect Store Environment
Hello Superstore Managers! Welcome to our fourth devlog for Superstore Simulator! As we continue developing the game, we're thrilled to share some exciting updates about the work we've been doing on the store's surroundings. Your superstore isn't just about the aisles and shelves inside; it's also about the vibrant environment outside that brings your business to life. Delivery Zone Dynamics First up, the delivery zone. Picture a bustling area where delivery trucks are constantly arriving with fresh products from your suppliers. Your task will be to manage this never-ending stream of deliveries efficiently, ensuring that your shelves are always stocked and your customers are always satisfied. The delivery zone will be a hive of activity, with vehicles queuing up to unload their goods. {STEAM_CLAN_IMAGE}/44856923/1bfa8699f936ffcbaad4b2313272e575964a6fbe.gif Residential Surroundings Next, let's talk about the residential surroundings. Your superstore will be nestled among buildings filled with potential customers. These residential areas are crucial for your store's success, as they represent the primary source of foot traffic and customer flow. {STEAM_CLAN_IMAGE}/44856923/3e97c9b5be8d1e6e93e6e5a2976c574940584551.jpg Expansive Parking Lot Finally, we have the expansive parking lot. A well-managed parking lot is key to accommodating the influx of customers, especially during peak shopping hours. With effective advertising, you can ensure this parking lot fills up with the cars of eager shoppers, all ready to explore what your superstore has to offer. {STEAM_CLAN_IMAGE}/44856923/fcf34bc0598c015c646ac302ac6b23fa6ca530a6.png We’re continuously working on making the Superstore Simulator environment as dynamic and immersive as possible. Your feedback and enthusiasm keep us motivated to create the ultimate superstore experience! Before we sign off, we have some exciting news! Our talented colleagues have just released a teaser for Car Dealer Simulator. Check it out on the ga...Read full article on Community Announcements (DRAGO entertainment)AnnouncementsOfficial
SuperStore Devlog #4: Make Your Customers Happy 😊
Depending on who you ask, there are many ingredients to run a successful SuperStore. Some will say it's the selection of the right products 🛍️, others will claim it's all about location, location, location 📍. Maybe it’s the placement of the shelves and the products on them 🗂️? In our opinion, the main ingredient is one: the happiness of your customers 😊. In today's devlog, we will talk about just that. So, how will you make your customers happy in SuperStore? Have a Variety of Products 🛒 Each customer will come to the store with their shopping list 📋. Whether they find what they need or not is crucial to their happiness 😃. So, it’s always a good idea to have a variety of products so everyone can find what they need. Make the Prices Fair 💲 As you set up prices and promotions for each product, it’s very important not to be too greedy 😈. Of course, you run a business and need to make a profit 💼, but if the prices are too high, even if someone finds what they’re looking for, they might not buy it and won't be happy about it 😞. {STEAM_CLAN_IMAGE}/44856923/a35e2595022feb2f4090b3c035f3215e8535713e.png Don’t Make Them Wait ⏳ No one likes to wait in lines 🚶 - and neither do your customers. So, don’t make them wait. Whether it’s at the register 🛒, the toilet 🚻, or even to enter the shop 🚪, swift actions ensure that the store runs smoothly and everyone leaves happy 😊. If they wait too long ⏱️, they might leave the shop and abandon their goods - which means more for you to clean up 🧹. Clean Up Your Mess 🧽 Running a store can create a lot of mess 🗑️ - empty boxes 📦, clogged toilets 🚽, products and baskets left on the floor 🧺, or even items destroyed during shopping 🛍️. Every messy item decreases customer happiness 😣. So, grab your broom and get to work 🧹. {STEAM_CLAN_IMAGE}/44856923/1eebe6befa2728489305adbf85de9d4a1ef171b2.png Every customer that leaves your store will go to a special machine where they can share their thoughts about their visit 💬. Was it good 👍, or did they lea...Read full article on Community Announcements (DualityGames)AnnouncementsOfficial
Devlog 3: Setting Up Shop!
Hello, SuperStore enthusiasts! 👋 Welcome back to another exciting devlog for SuperStore. In our last update, we introduced you to our first guest and hinted at the bustling activity to come. Today, we're thrilled to give you a sneak peek into the next phase of development. {STEAM_CLAN_IMAGE}/44856923/ceb34c68077a9efe8f6c2a704d49c6259aa6c679.jpg Arranging Products: We've been hard at work experimenting with the layout of our store shelves. From organizing products by category to ensuring optimal visibility and accessibility, we're committed to creating a shopping experience that's both convenient and enjoyable for our players. 🛍️ First Glimpse: While it's still early days, we're excited to share our initial concepts for product placement. Picture rows of neatly arranged items, enticing displays, and strategic placement to maximize space and appeal. We can't wait to see the shelves fully stocked and bustling with activity! 🌟 What's Next? As development continues, we'll be diving deeper into the intricacies of store management and customer satisfaction. Stay tuned for future updates as we unveil more features and enhancements based on your feedback. 🚀 Join Us in Fast Food - Restaurant Simulator! One more thing:) - our colleagues in the room next door have started working on a new title Fast Food - Restaurant Simulator🍔. We encourage you to visit the Steam page! 🎮🚀 https://store.steampowered.com/app/2971500/Fast_Food__Restaurant_Simulator/ Thank you for your continued support, and remember to keep an eye out for more exciting updates on SuperStore and our upcoming projects. Happy shopping! 🛒 The SuperStore Development TeamRead full article on Community Announcements (Sewek)
