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• Announcements·29 Jul 2026Official

  Dear Retailers #19 - Marketing and Multiple Concepts

  Dear Retailers it has been a while, and i hope you have enjoyed the summer months. It's time to let you know what has happened since the last update. Table of content State of production New features Run massive marketing campaigns You can manage multiple conmcepts Custom product discounting And several other improvements. --- State of production --- As some of you might know, King of Retail 2 is made by my wife and me, with her sister as a freelancer. A little team, trying to make a big game. It is something we do full time, but unfortunately has it not been something we have been able to actually live off at any point. While development will continue, there is one important change: it will now happen at a slower pace. That is why I waited with this post, so i could share and show some progress along with it. The goal was to improve the game to a point where it was stable enough for us to continue development without constant financial pressure. Like everyone else, we need to be able to support a regular life while making the game. Since the Early Access launch, each month has seen a gradual decline in sales, and throughout that time we've been working toward the point where the game would earn enough positive reviews to improve its visibility on Steam. We have since EA lifted it from 68% to 78%, with the next milestone being 80%. That will take a while to reach with the current review speed. We also hoped that larger influencers would eventually discover the game, but that hasn't happened either. Time has unforunately caught up on us, as the bank has made it clear that they are no longer willing to support us as it is. And we could no longer risk the financial security of our lives on an uncertain future. So after last update we needed to figure out what to do. The result is that we have said goodbye to my wife's sister, my wife has found a different job, and i needed to find part time work/additional income as well, as the game no longer generates enough income t...
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• Announcements·17 Apr 2026Official

  Version 0.4.2 - Optimizations, Balancing and talking customers.

  Dear Retailers, Since the last update, players have reported a number of bugs as well as severe lag in certain areas. So before starting a longer sprint for the next major update, we wanted to address those issues first. While doing that, we also managed to add a few smaller features along the way. This update has been focused on two main areas: balancing and optimization. --- New features New features are always more exciting to read about than technical improvements, so let us start with that. Even though our main focus was elsewhere, we still managed to add some new things to the game. 1. Voices Many of you said you missed the customer voices from the first game, so we have added them back. Both customers and employees now have voices again. 2. End-of-day milestones The end-of-day screen now shows different milestones. You can track your best days as well as your all-time stats. It also now has proper sounds, along with a few bug fixes. 3. Tutorials We are continuing to improve the tutorials. We have changed the text to be more entertaining and less instructional, and we have removed some of the repetitive tasks. --- Balancing Our last update nudged the game in the right direction in terms of gameplay feel. Based on your feedback, we have now made further improvements. - Customers will now ask for help more often with low-help articles, and less often with high-help articles. This keeps supermarkets active while making electronics less overwhelming. - Fresh Start now begins with more money, so you can open stores with more expensive products. - Buildings at the lower end of the city now add more population, meaning stores in those areas will generally be busier. - Electronics are now easier to sell overall, and they no longer receive such a large "luxury" penalty. - Rent now takes both game speed and difficulty into account. This means it is less punishing on faster speeds. - A starting "boost" gives you more customers during the first few days of opening, to cou...
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• Patch Notes·3 Apr 2026Official

  Update 0.4.1 - Following up on 0.4.0

  Dear Retailers! It is Friday, and as promised, here is a follow-up update to our 0.4.0 release. It seems like the faster game day speed, starter stores, and multiple complexity levels have been very well received. We have also received a lot of good feedback during the week, and we have used it to make a number of further improvements. - Difficulty settings Instead of only adjusting complexity, you can now also adjust the actual difficulty of the game. You can make customers and employees easier or harder to manage, depending on how you want to play. - Reorganized tutorials Many players go through all tutorials, but with starter stores, you really only need the basic ones to get going. Because of that, we moved some tutorials into an advanced category, so new players can focus on the most important things first. - Balancing Some areas needed balancing adjustments. Electronics in particular had some cases where certain products were hard to sell and gave strange profit results. That has now been corrected. Employee energy and happiness have also received a small boost, and base customer traffic in starter stores has been increased a little. - Optimization Unreal defaults to unlimited FPS, which is why some players felt like the game was pushing their PC too hard. This could already be changed in the options, but it is now set to 60 FPS by default. I have also tried to improve loading times when starting the game for the first time. That said, the game still has more than 3,500 products to process, so it will still take a bit of time. - Quality of life A number of smaller improvements have also been added. You can now set cart amounts in one place, the summary screen remembers your last selection, news messages will tell you if you are selling products at a negative profit, and customer collision has been removed so the camera will no longer zoom in when they walk nearby. Overall, this update should make King of Retail 2 smoother, clearer, and easier to get into from ...
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• Patch Notes·31 Mar 2026Official

  Update 0.4.0 is finally out. Our biggest update yet!

  Dear Retailers, After 3 months of hard work, update 0.4.0 is finally available for you to enjoy. In this update, we have focused on some of the biggest issues you have raised, and tried to address those before continuing further along the roadmap. The main topics we have focused on are: - Starter Stores - Better game feedback - Improved employee management tools - Adjustable game settings This update also includes many other additions and improvements, which I will go through further down in the post. --- Starter Stores --- Many of you have said that the beginning of the game can feel tedious or overwhelming, with setting up the store, filling it with inventory, finding the right products, and placing your first orders. Some of you simply want to get started and begin making sales sooner. To support that, we have created a set of preset stores that you can jump straight into. There is now a bakery, a clothing store, a cosmetics store, and an electronics store available as starter options. That should bring some welcome contrast to the empty gray concrete block you have been used to so far. {STEAM_CLAN_IMAGE}/44799837/eec8f19750cc03001e02c31dcbd034d5cd6a3d6e.png {STEAM_CLAN_IMAGE}/44799837/ad63fd042ef021fc6baaab01b4431cc07a762bcb.png {STEAM_CLAN_IMAGE}/44799837/3fd2ac2b73f1a94506b37afd99b9c5fc1827aecb.png {STEAM_CLAN_IMAGE}/44799837/5873288d37286ec050a2bb9fbbe79d57509c5e17.png --- Adjustable game settings --- A major issue for many players has been the complexity of the game. Another common point of feedback was the pace of the game day. Some felt that the day moved too slowly, while others felt that the level of detail required to manage everything properly became overwhelming. To help with this, you can now adjust the game in 3 different areas: 1. Game speed Originally, the game used 4 seconds per in-game minute. That is still available, but you can now also play at 2 seconds per minute, making the day feel closer to the original King of Retail and significantly mo...
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• Patch Notes·17 Mar 2026Official

  Dear Retailers #17 - The final touches on the upcoming update.

  Dear retailers! Time for another update on what we have been working on over the last month, and what you can expect in the upcoming patch. We are still aiming for a March update and are now adding the final touches to the remaining implementations. In the last newsletter, I showed the work done on scheduling, contract renegotiation, and employee management, all of which received major upgrades. {STEAM_CLAN_IMAGE}/44799837/d35e8117cd33e2f20f5ecbe6272c6409701b18d5.png {STEAM_CLAN_IMAGE}/44799837/c70f95c0639a3b87f871d3a876e3443f6689030d.png {STEAM_CLAN_IMAGE}/44799837/29b03366005472f40318c5def1a6b50fd692d229.png This was followed by more content for storage and delivery units, helping those of you running larger stores manage your operations more effectively. {STEAM_CLAN_IMAGE}/44799837/009ec1136ff9c32479e55bab1885dee65b0c5319.png {STEAM_CLAN_IMAGE}/44799837/b0a93ff683ec8a86b54e934f916dcd196782b08a.png We have also continued working on ways to make the game simpler and faster for those of you who feel overwhelmed by the many stats and parameters, and just want to get on with selling products. {STEAM_CLAN_IMAGE}/44799837/e3c256bc7a318ef95b797a5e35d64d0ba4beefba.png {STEAM_CLAN_IMAGE}/44799837/49c3dfd7216450614658cbab3f9a5b2c51cc743f.png But that is far from all. We have also continued improving several core parts of the game. --- End of Day --- The End of Day screen used to show your sales, and not much else. That has now received a major upgrade. It is now becoming a proper overview hub, giving you the most important information in a much more useful format. You can see your top-selling products, reputation growth, and how your store is developing over time. This also begins laying the foundation for the upcoming HQ systems. Stores and concepts will now start building influence and attraction over time, much like in the first game. Your concept will also begin positioning itself based on the products you sell. Are you running a niche or generalist store? Cheap or prem...
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